![]() This mutually beneficial relationship advances both companies’ business priorities and sets an industry standard for building trusted help into the residential experience. Reflecting the company’s market dominance in the U.S., Greystar has been recognized as the top-ranked apartment manager by the National Multifamily Housing Council for nine consecutive years. Greystar manages and operates an estimated $115 billion of real estate comprising approximately 500,000 units globally. “We’re joining forces with Greystar to meet these needs of the modern consumer in a way that real estate has never seen before, and at a tremendous scale.” “Residents want to buy local and live sustainably, but not at the expense of convenience or personalization,” said Jessica Beck, Hello Alfred’s Co-Founder and COO. Together, we will define the future of city living.”Īs the first and only company trusted to enter people’s homes at scale, Hello Alfred is on a mission to power the home of the future, and has spent the last four years building and refining its human-powered and technology-supported operating system to help property owners enhance the resident experience. We couldn't be happier to find a partner in Greystar that is so aligned with our mission and determined to bring our shared vision to scale. “Hello Alfred is bringing an added level of service into communities through a trusted network of reliable people and service providers built directly into homes. “The level of our impact cannot be achieved by just building an app, or offering services on-demand,” says Marcela Sapone, CEO of Hello Alfred. With the Pew Research Center declaring that more American households are renting now than at any point during the past 50 years, meeting residents’ evolving needs and expectations has never been more important. Progressive companies like Greystar and Hello Alfred recognize the need for greater convenience and optionality, and are at the forefront of delivering resident-focused technology, innovation and services to create better living experiences. For instance, research from the Bureau of Labor Statistics shows that individuals spend 1.81 hours a day on recurring household tasks at a time when many Americans are working more than ever before. In addition to urban migration patterns driven in part by demographic shifts, individuals are seeking greater convenience at home as external demands are increasingly occupying their time and attention. According to the United Nations’ World Urbanization Prospects 2018 report, 80 percent of Americans are expected to live in cities by 2050. The idea of “home” is drastically changing. "Together with Hello Alfred, we're innovating and moving the market, continuing to set the highest standard of living in rental housing.” “We see anticipatory and trusted services built directly into the home as the 'new normal'," said Bob Faith, Founder and CEO of Greystar. For building owners and managers, partnering with Hello Alfred provides the tools and information to enhance resident satisfaction, improve retention and attract new residents. Hello Alfred’s combination of professionally trained, dedicated home managers and proprietary technology work together to anticipate residents’ to-do lists and execute those tasks, freeing up a resident’s time and mental energy. Through this relationship, residents at select Greystar communities are able to leverage Hello Alfred’s human-centered technology and hands-on hospitality services to take care of daily tasks including home cleaning, laundry, pet care, travel planning and beyond. This combination of industry leaders ushers in a new standard of living through a first-of-its-kind deal in both scale and service. NEW YORK, NY - Greystar Real Estate Partners, LLC (“Greystar”), a global leader in the investment, development and management of high-quality rental housing properties, and Hello Alfred, the leading residential experience company, today announced that they are joining forces to provide residents at Greystar’s properties across the United States access to Hello Alfred’s anticipatory home management services. Hello Alfred Platform sets new industry standard for building anticipatory and trusted service into the home Hello Alfred locks up market share by bringing its anticipatory and human-powered operating system to the largest rental housing operator in the U.S. ![]()
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